Mobile Apps vs. Mobile Web

Do you want an app? They have distinct advantages, including being able to say "We have an app!" While there is a place for app development, a mobile website provides a number of benefits:

• Mobile websites deploy instantly
  No need to wait for approval of your app before it is available. Your mobile website goes live to the world the second it's ready.
• Your audience need not install anything
  With an app, your audience needs to download and install your software. Without it, your connection with them is lost. With a mobile website, every potential audience member is immediately able to interact with your content.
• A single deployment works across all platforms
  With an app, the same functionality needs to be developed across many different platforms, creating an expensive development process that elongates time to market. With mobile web, a single development process produces a website available to all, no matter their phone or software type.