You have seen them. "Top 6 Ways To..." "Top 35 Examples Of..." "Best 4583 Reasons To..." Listicles (List + Article) dominate the way information is disseminated on the web, especially in social media. Let's take a look at what we can learn from this content delivery format.
Simply put, a listicle is any article that is actually a list. Made popular by social networking content distributors like Buzzfeed and Upworthy, listicles engage the curiosity of the user, drawing them in to read this next important list that someone has culled especially for you.
Web communication is an art different than any other. What works for print or even face to face will fail on the web. Why? Because the attention span of your web visitor is immensely short. Shorter than short. We would love to believe that our amazing content is brilliant and captivating enough to keep the attention span of most visitors. But it's not. Yours isn't. Ours isn't either.
When designing content for the web, follow these rules:
We also believe in telling the truth. However, in spite our earlier promise of 453 items in our own listicle, we are going to stop at 3. If you're not sure why, please review #1 above. Happy writing!