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Google Tag Manager: An Overview

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Google Tag Manager is a powerful tool Google offers, but there is a good deal of confusion about what it is, how it works and whether you should be using it. Here is a primer on its functionality and what it can bring to your website.

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Why The Web Constantly Changes (And Should)

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If your website worked yesterday, it should work today too. Right? Not necessarily. The web is continually evolving, and your website needs to grow right along with it. Let us explain why this is so important.

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It's OK If They Leave: Rethinking Web Analytics

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Analytics has always focused on two key metrics: how many people come to your website, and how long do they stay? These helpful metrics can lead us astray when evaluating website effectiveness. Let's discuss why.

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