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Websites

For over 10 years, we’ve been building sites with the end user in mind. We work with some of the world’s most popular content management systems to create visually pleasing, editable websites that are accessible on desktop, tablet and mobile.

Representative Projects

Mobile

The smartphone: it’s undeniably the best platform for reaching any audience. From mass SMS to responsive website code to mobile apps, we’re here to support your mission for mobile.

Representative Projects

Ecommerce

Selling online is a powerful tool. As experts in ecommerce, our team can guide you to the right solutions and implement them to provide your company the highest ROI.

Representative Projects

UX Design

Happy users—it’s what we all want when it comes to our websites. Our team of experts will work with you to architect a highly intuitive experience for your audience, ensuring the best outcome each time they visit your site.

Representative Projects

Integrations

We’re always looking for ways to make the web work for our clients—not the other way around. Integrating third party systems, merging data and implementing APIs are one of the most valuable tools we bring to advancing businesses.

Representative Projects

Custom Development

For some clients, an out-of-the-box solution isn’t the right fit. We’ll build and tailor a custom system for your needs, giving utmost consideration to the way you’ll interact with your website from beginning to end.

Representative Projects

Thought Leadership

Every project has to start somewhere. For us, the first step is discovery—a close collaboration where we learn about your organization, brand and goals. This is the launchpad for our recommendations on the best solutions for you.

Representative Projects

Maintenance

The safety and security of your site is paramount. In addition to the proactive server administration on our website hosting accounts, we offer packages to update and protect your site from vulnerabilities.

Representative Projects

Schedule A Consultation


Websites

For over 10 years, we’ve been building sites with the end user in mind. We work with some of the world’s most popular content management systems to create visually pleasing, editable websites that are accessible on desktop, tablet and mobile.

Mobile

The smartphone: it’s undeniably the best platform for reaching any audience. From mass SMS to responsive website code to mobile apps, we’re here to support your mission for mobile.

Ecommerce

Selling online is a powerful tool. As experts in ecommerce, our team can guide you to the right solutions and implement them to provide your company the highest ROI.

UX Design

Happy users—it’s what we all want when it comes to our websites. Our team of experts will work with you to architect a highly intuitive experience for your audience, ensuring the best outcome each time they visit your site.

Integrations

We’re always looking for ways to make the web work for our clients—not the other way around. Integrating third party systems, merging data and implementing APIs are one of the most valuable tools we bring to advancing businesses.

Custom Development

For some clients, an out-of-the-box solution isn’t the right fit. We’ll build and tailor a custom system for your needs, giving utmost consideration to the way you’ll interact with your website from beginning to end.

Thought Leadership

Every project has to start somewhere. For us, the first step is discovery—a close collaboration where we learn about your organization, brand and goals. This is the launchpad for our recommendations on the best solutions for you.

Maintenance

The safety and security of your site is paramount. In addition to the proactive server administration on our website hosting accounts, we offer packages to update and protect your site from vulnerabilities.

Alliance for Positive Health

Features
Content Management System
Mobile-Friendly
Password Protected Membership Area
Agency Partnership
Services
Websites
Website Hosting

Formerly the AIDS Council, the Alliance for Positive Health came to Web Instinct with a mission to launch their new name and brand. We worked with our design partner to bring their new brand to life, all while integrating their social media, board member log-in and specialized permissions for Human Resource documentation.

Since the launch of their site in December of 2014, two additional branches of their organization have taken advantage of the new design and worked with us to rebuild their web presence. Visit Project Hope and Real Talk to see how this powerful community organization has leveraged their new branding strategy online.

John Wm Macy's Cheesesticks

Features
Ecommerce/Shopify
Mobile-Friendly
Agency Partnership
Services
Integrations
Ecommerce
Thought Leadership
Website Hosting

National brand John W. Macy’s CheeseSticks boasts the “perfect crunch”—but their previous web presence was far from ideal. The website, shop and blog existed on three disjointed platforms. We knew we could integrate a website and shop that would be easy to manage, with a design interface that would keep users connected.

We married the functionality and product inventory on Shopify with the CheeseSticks website CMS, matching the design between the two sites to create the best experience for site visitors.

Web Instinct offers top-notch technical expertise, down-to-earth problem-solving and a warm and responsive approach that makes them a pleasure to work with. They merged three separate web properties and a new ecommerce platform into a single, cohesive site that is vastly simpler to update and maintain. Great job, team!
Tim Macy

D.A. Collins

Features
Custom HR Portal
Robust Reporting
Responsive Website
Services
UX Design
Websites
Custom Development
Website Hosting

As one of the area’s most well respected construction companies, DA Collins employs over 500 people in the Capital region. When it came time to re-build their website, leadership made sure to include a robust application portal as part of the project scope.

We were able to integrate all of their needs—including a specialized workflow, editable job postings, online applications, reporting and compliance.

la Terrine

Features
Custom Ecommerce Platform
Registries/User Accounts
Reporting
Services
Custom Development
Ecommerce
Maintenance
Website Hosting

Boasting an inventory of over 10,000 products, la Terrine specializes in beautiful, upscale dinnerware, service pieces and more. To support the two brick and mortar locations in Manhattan, we created a fully custom ecommerce system that allows for wedding registries, multiple shipping addresses, user accounts and more. The robust back-end reporting gives la Terrine’s staff all the information they need in a few simple clicks.

Creating a truly custom, one-of-a-kind platform allows us to give owner Deborah Friedman and her staff exactly what they need, when they need it. It’s a level of service we’re happy to provide!

Hiring Web Instinct to create my e-store was the single best decision I made since I purchased my business.
Deborah Friedman

The Scarab

Features
3rd Party Inventory System Integration
Robust Private Account Area
Internal Communications Tool
Services
Integrations
Thought Leadership
Custom Development
Website Hosting

The Rocky Mountains provide the perfect backdrop for The Scarab, a purveyor of fine rugs and one-of-a-kind artisan treasures. Storeowner Larry Stone knew he needed a website that would bring the timeless beauty of their products to the web and worked with their inventory management system, ORRS. Larry envisioned a site where designers and the public alike could browse current inventory, create an account and build projects—all housed in a content management system that was easy for him and his staff to update.

We worked directly with leadership at ORRS to make sure The Scarab’s site always reflects their inventory. An API and automated jobs ensure the website takes care of these updates without any additional effort from the staff, letting them focus on what they do best: assisting their designers and clients in the search for the perfect rug!

I am extremely happy and grateful for the work you have done on our website. Your ability to communicate and effectively provide such outstanding service has been a pleasure. You take to task any problem solving issues with grace and that is very much appreciated. Your team took care of us with a fantastic attitude. You guys rock!
Larry Stone, Owner

Curtis Instruments

Features
API Integration
Multi-lingual
Internationally Hosted
Services
Thought Leadership
Integrations
Websites
Website Hosting

For over 55 years, Curtis Instruments has been a leader in technology and engineering, serving global markets in the Americas, Europe and Asia. Our journey with Curtis began by initiating a re-build of their subsidiary websites, which serve customers in the UK, India, Germany, Italy, France, Sweden, Bulgaria, China, Korea and Japan.

We worked with the team at Curtis to build and launch websites that are multi-lingual, training each subsidiary to manage the content of their own site in as many as three languages. Each site also features the automated integration of their product datasheets, allowing customers to browse inventory before contacting the appropriate team member for assistance.

Web Instinct has become a cornerstone of our global web presence. Their team gives personal attention to each project, excellent account service, superb training and consistent quality. Web Instinct has become such an important part of my department's success, I feel like I shouldn't tell everybody my secret.
Frank Matheis

Erie Canalway National Heritage Corridor

Features
Google Maps API
Directory Management
Agency Partnership
Services
Websites
Custom Development
Thought Leadership
Website Hosting

Erie Canalway National Heritage Corridor (ECNHC) exists to promote the diverse and exciting activities and history that surrounds New York State's Erie Canal. The centerpiece of the website is an interactive Google Map that allows visitors to browse the many places of interest by category and/or region. ECNHC can manage this list of sites to keep the map updated with fresh content.

A robust and inviting design was implemented to house the rich content the website provides. Training completed the lifecycle, allowing ECNHC stakeholders to continually update this beautiful website.

From day one, Web Instinct was committed to building a really great website for us. We are especially pleased with the interactive Google maps and attention to ensuring an excellent user experience.
Jean Mackay

New Netherlands Institute

Features
Online Exhibitions
Integrated Estore
Services
UX Design
Websites
Ecommerce
Website Hosting

New Netherlands Institute (NNI) sought to vastly expand and improve its web presence, putting a robust history of Dutch Heritage online for public consumption. This content included online exhibitions (much like an online museum), an online store and tight integrations that allow the user to view products related to the content they are browsing.

Working with their selected graphic designer, our team implemented a framework which allows NNI to manage its content to continue to expand its public offerings to those interested in this rich content.

Web Instinct's results have exceeded our expectations. The Concrete5 content management system they recommended has proven flexible and easy to use. A nice bonus has been the boost in sales of our publications and other products with the upgrade of our online New Netherland shop.
Bill Greer

Town of Newcomb NY

Features
Content Management
Agency Partnership
Services
Websites
Website Hosting

The Town of Newcomb, NY has so much to offer. Nestled at the bottom of the beautiful Adirondack Park, their website needed to engage the visitor visually, compelling them to come enjoy the outdoor wonders the town offers. Working with a local marketing firm, our team implemented an expansive design into a CMS. We partnered with town stakeholders to assure they had everything they needed to allow the town website to serve them for years to come.

PBMC Health

Features
Physician Directory
Radius (Zip Code) Search
Software Distribution Portal
Services
Thought Leadership
Websites
Custom Development
Website Hosting

Needing a robust web presence for their growing hospital system, PBMC Health in Long Island selected Web Instinct to construct, host and manage their website. Featuring rich content, a physician directory that includes searching by distance from a zip code, ecommerce and more, the new and improved website vastly changed how quickly and effectively they could communicate with their audience.

Other projects included multiple microsites, mobile websites, internal software distribution platforms and regular, ongoing maintenance. PBMC Health's website demonstrates the value of long-term partnerships and our commitment to assuring success with every site, even well after launch.

Web Instinct has done a tremendous job addressing our highly complex development requirements in addition to providing a personal touch when it comes to contact and customer service. Our partnership has led to many successful projects that continue to address our growing needs as a leading-edge health care provider.
Demetrios Kadenas

GE Hudson Dredging

Features
Agency Partnership
Multiple Redesigns
Services
Websites
Website Hosting

It is one of the largest environmental cleanup projects ever undertaken. So GE required a robust website to disseminate communications surrounding the cleanup efforts. Providing an easy-to-update website allowed them to quickly post pertinent updates for public and regulatory consumption. As the project progressed through different phases, wholesale redesigns were deployed to keep the website current and related to the project as a whole.

Leadership Saratoga

Features
Online Membership Renewals
Volunteer Match Algorithms
Robust Alumni Directory
Agency Partnership
Services
Thought Leadership
Custom Development
UX Design
Website Hosting

Leadership Saratoga is committed to developing community leaders, and we were honored to be selected as the firm to build their multi-faceted website. In addition to integrating their application, membership renewals and event sign-up, we built a custom system that allows local organizations to connect directly with their vast alumni network, matching individuals to volunteer positions based on their skills, interests and availability.

After an initial build that included strategic planning with key stakeholders, we sat in on focus group trainings and integrated feedback into the system—bringing increased ease of use to all parties interacting with the site.

Working with Web Instinct for the Leadership Saratoga website was truly a joy. We had a short time frame in which to launch our new site, and they met every deadline.
Linda Toohey

Empire Center for Public Policy

Features
Wordpress CMS
Social Sharing
Analytics
Services
Websites
UX Design
Website Hosting

When we met Empire Center, a public policy think tank in New York's capital, they were ready to launch a new Wordpress website to drive their frequent commentary on government spending from state to local levels. They were pleased with their website, but needed additional changes and had lost confidence in their current vendor. We took the existing site, improved on the codebase and launched it on our servers.

We have continued to improve on the site's functionality and security, allowing Empire Center to remain the leader in government watchdog commentary at all levels of New York State.

Web Instinct stepped in to rescue our website rebuild and their team delivered us a fully functioning and well-designed product in short order and for a reasonable price. Their customer service on follow-up and new projects has been equally exceptional.
Tim Hoefer

See Through New York

Features
Over 15 million records
One million searches per month
Searches in less 1 second
Data management
Robust analytics
Services
UX Design
Custom Development
Thought Leadership
Website Hosting

Collecting and distributing public information from government entities around New York State results in a lot of data. Our team collated over 15 million records into an easy to use, mobile-friendly website. Each month, over 1 million queries to this database are performed and delivered in less than one second. Searches are saved and shareable, offering Empire Center a detailed, granular look into how the website is being utilized.

Constantly expanding the datasets, Empire Center is empowered to manage the data on their own, through intuitive, custom-built interfaces in the administration area of the CMS. Websites of this scope require specialized hosting to optimize performance. Our team provisioned a dedicated server, designed to meet the rigorous needs of such a highly-trafficked website.

Travel Health 101

Features
Custom Built System
Mobile-Friendly
Analytics Interface
Ecommerce Integration
Services
Website Hosting

When we were approached by Travel Health 101 to rebuild and redesign a custom system that aligned with their unique needs, we were excited to rise to the challenge. The new website allows users to purchase and attend their special online course, giving them the knowledge they need to safely travel abroad. Behind the scenes, we crafted a website that does the work for them—streamlining the management of their business and maximizing efficiency.

Passionate about their business and the web presence, we worked closely with the Travel Health 101 team to meet their goals through each phase of the project process.

A colleague referred us to Web Instinct and we are so happy she did! They listen carefully, push toward creativity and guide through extensive knowledge and experience. Communication remained clear as we progressed and they were responsive to our goals and questions. We recommend them without reservation.
Lynne Bunnell

Power Up Now

Features
Integrated SMS Messaging
Mobile-Friendly
Agency Partnership
Services
Integrations
Mobile
Thought Leadership
Website Hosting

In the era of smartphones, most of us are almost constantly connected to our pocket-sized screens. Power Up Now—a consortium of individuals and organizations in Northeastern Illinois' electrical industry—includes a membership of more than 520 electrical contracting firms and nearly 2,000 highly trained electricians. To reach their audience, Power Up Now needed to send important article links via SMS mass texting.

Our user-friendly texting platform, GroupText Pro, gives Power Up Now all of the flexibility to send their messages to any number of groups. With a seamless integration into their website dashboard, we gave them the tools to edit their website, send texts and manage their membership in an easy-to-use interface.

Behan Communications

Features
Content Management System
Mobile-Friendly
Agency Partnership
Services
Websites
Website Hosting

One of the area’s top public relations firms, Behan Communications knows the importance of a power presence on the web. We worked with their expert staff to build a site that was not only easy for them to manage, but also designed for the public to quickly find the information they need.

During Behan’s rebranding, we collaborated with them to launch their new website on a highly specified timeline, involving strategic planning from both teams. The result is a winning site that serves both the client and the public—a true success story!

The team at Web Instinct is fantastic. You can call them with the most complex assignments (and we routinely do) with shortest turnaround times and they get it done with the highest level of skill and attention to detail, all while having a great attitude.
Troy Burns

Group Text Pro

Features
Broadcast Texting System
Automated Payments
Public Sign Up / Accounts
Focus on UX Design
API Integrations
Services
Mobile
Custom Development
UX Design
Website Hosting

SMS/texting is an effective way to communicate with your audience. From school notifications to member organizations to internal communications to large staffs, texting is often the best way to get the message out quickly, directly to the people you need to speak to. Group Text Pro provides an online platform to do just that. Create a list of contacts, group them as you wish and send everyone a text through an easy to use web interface.

The system allows accounts to be created automatically, with integrated ecommerce and tight API integrations to achieve the functionality. We focused on UX design, assuring that the system felt natural and easy to use, even with its deep featureset.

Parks and Trails New York

Features
Two websites, one dashboard
Content Management
Agency Partnership
Services
Websites
UX Design
Website Hosting

Two websites in one? No problem. We jumped at the opportunity to collaborate on the re-branding and launch of the Parks and Trails New York website. This project came with the unique need to have a sister site that promoted Cycling the Erie Canalway Trail to a broader audience. We crafted two beautiful templates that work in tandem for PTNY's branding. Both sites are managed through a single back-end interface. Gorgeous visuals welcome users right into the great outdoors on this award-winning website.