How To Combat Abandoned Shopping Carts
When your estore customer adds items to their cart but does not check out, you have lost a sale. Let's examine the causes of abandoned carts, and how you can improve your rate of closing these sale.
Reasons Shoppers Abandon Their Carts
- Comparison Shopping On Your Website
Many shoppers browse your website, add whatever interests them to their cart, then review to see what they really want to purchase. They may decide to come back later and pare down their list.
- Comparison Shopping With Other Websites
Looking at what these products cost in your store and doing the same in another online store can help a shopper compare pricing across an entire order.
- Window Shopping
Those users who may just be window shopping are likely to throw items into their cart with the thought to come buy them at a later date.
The average abandoned cart rate is 68.63%. For every $100 of products added to your shopping cart, only $31.37 is actually purchased. We recently had an estore customer call very concerned that for every $1 in orders, she had $2 in abandoned carts. We assured her that her numbers were exactly average for the industry.
Ways To Combat Abandoned Carts
By lowering your abandoned cart rate, you will increase conversions. And that's a better bottom line. Here are some tips:
- Make Sure Checkout Is Easy
One page checkouts are proven to provide higher conversion rates. Closely examine how easy it is for a user to complete their sale once they decide to do so.
- Save Cart Histories
When a shopper returns to your store, they should see the items they left in their cart when they last left. Even if that was weeks ago. This not only makes it easy for them to purchase items they are interested in, but it shows a personal touch that you (well, your website) remembered and kept their selections.
- Social Media Promotions
Social media platforms like Facebook can integrate with your website and track which items interested your shopper. When they visit Facebook the next time, Facebook can deliver an add for that same product, driving the user back to your website.